BASA backs the Take a Child to the Theatre day

Market Theatre Foundation
03/20/2018 15:44:28

More than 500 inner-city school youth will benefit from the Market Theatre Foundation’s 2018 Take a Child to the Theatre campaign on Tuesday 20 March.

Supported by Business and Arts South Africa (BASA) the youth audience will be led on a theatrical journey through the 122-year-old heritage house at the Windybrow Arts Centre.

“Theatre is a special gift to a child; an opportunity to become part of a new community, the community of the possible and the imaginative; an opportunity to see beyond one's own immediate experience into the mysterious lives of others; an opportunity to re-evaluate one's perceptions of the world and to be able to ask challenging questions,” says Yvette Hardie, President of ASSITEJ International, the world body that initiated The Take A Child Theatre Day campaign and which advocates for the development and promotion of theatre for young audiences.

In 2017, the Market Theatre Foundation’s Take a Child to the Theatre campaign hosted children for a full day programme that introduced them to the work that their parents perform behind the scenes at the Market Theatre. This year, the young audiences will attend the production, Ngale KweNdlu which translates to the other side of the house. The production directed by Tamara Guhrs and Alex Halligey will delve into the history of the Windybrow - its imagined secrets, untold stories and fading memories. Characters from different periods of time might bump into each other on the stairwell – Doornfontein’s high society Randlord wives, street vagrants, actors, nurses and Boer war soldiers.

“We are delighted to partner with Business and Arts South Africa to ensure that children from the inner-city schools of Johannesburg can participate in our programme, be exposed to the rich legacy of the Windybrow Arts Centre and have an experience of the arts that will make them want to return to the Theatre over and over again,” said Ismail Mahomed, CEO of the Market Theatre Foundation.

Adding to Mahomed’s voice, Yvette Hardie said, “Theatre is an important preparation for life, and no child should be excluded from experiencing its special magic. ASSITEJ SA salutes the Market Theatre and BASA for this initiative for the World Day of Theatre for Children and Young People, which celebrates the Take a Child to the Theatre campaign.”

“Anybody who has seen children at the theatre, and heard their response, will know why this is a valuable project. We are honoured to have been able to support the ASSITEJ, and the Market Theatre,” says Michelle Constant, CEO of BASA.

For further information, interviews and images, contact:
Lusanda Zokufa, Senior Publicist
Market Theatre
011 832 1641 ext 202 or 072 367 7867 Account:
Lusanda Zokufa
011 832 1641
The Market Theatre Foundation